Fashion Week Runway Shows Hit The 3-D Screen
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The future of international fashion weeks could depend on 3-D screenings, like Burberry's invite-only simulcast that was recently held in SoHo and four other global locations. NY1's Technology reporter Adam Balkin filed the following report.Fashion designers putting up runway shows can help give editors and buyers around the world equally good, seats by streaming their shows live in 3-D.
Recently, Burberry held an invite-only, 3-D simulcast that broadcast its London Fashion Week to audiences in Paris, Dubai, Tokyo, Los Angeles and SoHo, Manhattan.
It seems like an economical way to have one fashion week show seen instantly worldwide. Yet whether it becomes a trend depends on how fashion insiders feel the 3-D simulcast compares to actually attending.
"Interestingly, when you're on the front row, your view is limited to literally where you can see. So what's fun about seeing it from all different angles is you get the advantage of having this whole camera crew out there doing the work for you," says Joanna Coles of Marie Claire Magazine.
"I really don't think it will replace the real, true spirit of fashion shows," says Glenda Bailey of Harper's Bazaar. "What the shows are about are not only being able to see the girls looking so beautiful and to see the proportion and the color, but also to see up close the details, the fabrics."
Few at the SoHo Burberry screening would say they preferred it to being stage-side in London. Yet at at a time when budgets may not allow as many overseas trips, viewers can appreciate the effort to convey a show as close to its true form as possible.